Sunday, April 25, 2010

Japanese Beer That Doesn't Taste Like Molson

Once upon a time, Sapporo and Asahi were brewed in Japan.

Then NAFTA passed.

Now Sapporo and Asahi are brewed in Canada, and brought into the United States under the trade agreement.

Which is great for globalization, except that now Sapporo and Asahi taste like Molson instead of tasting like Sapporo and Asahi.

Molson was already widely available in the United States.

What's not widely available in the United States is Japanese beer brewed in Japan.

There is pent-up demand for a solution to this problem: http://chowhound.chow.com/topics/439245.

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