Foveon invented a better sensor, but then had trouble interesting camera manufacturers in the technology.
Instead of needing to convince camera manufacturers to embed the technology in their cameras, the manufacturers could be circumvented by manufacturing Foveon-based digital camera backs for popular SLRs. This would be considerably simpler than manufacturing entire cameras.
Note: This idea turns out to be moot, because Foveon was acquired by Sigma. A disappointing outcome for a technology that was going to obsolesce all computers, cameras, and cellphones.
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